The two faces of Adam: Ambivalent sexism and polarized attitudes toward women

Two studies using Peter Glick and Susan Fiske's Ambivalent Sexism Inventory examined sexist men's altitudes toward women. The authors hypothesized that ambivalent sexist (as compared with nonsexist) men would habitually classify women into polarized subgroups (those they put on a "pedestal" and those they place in the "gutter"). Study 1 revealed that ambivalent sexism predicted greater polarization in men's evaluations of spontaneously generated female subtypes. Study 2 demonstrated that the negative component of sexist ambivalence (hostile sexism) predicted less favorable evaluations of women in a nontraditional role (career women), whereas the subjectively positive component of sexist ambivalence (benevolent sexism) predicted favorable feelings toward women in a traditional role (homemakers). Implications for the nature of sexist ambivalence (and other forms of ambivalent prejudice) are discussed.