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The CIS model for collaborative research in health communications: A brief retrospective from the current generation of research

  • Alfred C. Marcus
  • , Marion E. Morra
  • , Mary Anne Bright
  • , Linda Fleisher
  • , Gary Kreps
  • , Rosemarie Perocchia
  • University of Colorado Anschutz Medical Campus
  • Morra Communications
  • National Institutes of Health
  • George Mason University
  • Memorial Sloan-Kettering Cancer Center

Research output: Contribution to journalReview articlepeer-review

10 Scopus citations

Abstract

The Cancer Information Service (CIS) of the National Cancer Institute (NCI) is the premiere organization for providing cancer information to the nation. The CIS provides a stellar example of how a service organization dedicated to health communications also can serve as a laboratory for research. This journey by the CIS into health communication research is described briefly, along with the current generation of research summarized in this issue of the Journal of Health Communication (JHC). The CIS model for collaborative research is presented as an exemplar that other service organizations might embrace as a strategic tool for quality improvement in health communications.

Original languageEnglish
Pages (from-to)235-245
Number of pages11
JournalJournal of Health Communication
Volume10
Issue numberSUPPL. 1
DOIs
StatePublished - Nov 2005

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being

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